Location & Market Advantage: Positioned in Chelsea, the nexus of creativity, culture, and commerce 230 West 29th Street offers unmatched access to Midtown’s transportation core, cultural icons, and the flourishing West Side. The property is just steps from Penn Station, Moynihan Train Hall, and multiple subway lines, providing unrivaled connectivity across the region. Chelsea itself is a vibrant hub that blends historic loft character with cutting-edge development, anchored by attractions such as The High Line, Hudson Yards, Madison Square Garden, and the Fashion Institute of Technology. This rare convergence of live–work–play energy creates enduring demand from both residents and investors. Rezoning Upside & Stragegic Appeal: With the Midtown South Mixed-Use (MSMX) rezoning passed in August 2025, the site has transitioned into the M1-8A/R12 zoning district with a maximum allowable FAR of 18. This dramatically increases development capacity and aligns the site with New York City’s next major growth corridor. The MSMX plan paves the way for over 9,500 new housing units across the district, of which more than 2,800 will be permanently affordable, ensuring a steady influx of residential and mixed-use demand.