Waterview Town Center is positioned at the high-traffic intersection of Grand Parkway and Harlem Road, with visibility to more than 90,000 vehicles per day. The trade area ranks third in purchasing power across Texas. The center is part of a Class-A retail destination featuring major demand drivers including H-E-B, Target, Marshalls, Academy Sports + Outdoors, and an Amazon distribution center. The surrounding high-growth area posted 6.3% year-over-year population growth, with the Aliana master-planned community adding 4,000 new homes.