Ipswich is the largest town in Suffolk and the administrative centre for the county, it is also considered one of the most important shopping destinations in East Anglia. There is a catchment population of 377,000 of which 32% comprises the acorn group profiles of executive wealth, mature money and countryside communities, in excess of the national average. Ipswich is a popular tourist location with an estimated 3.5 million visitors per year. The Sailmakers Shopping Centre is a 133,000ft² covered modern shopping centre and is the main retail led shopping centre within the town. The shopping centre is modern and well maintained, it is situated in the very heart of Ipswich and provides a busy link between Tavern Street and Tower Ramparts Bus Station. The centre is home to an eclectic mix of national, regional and independent tenants including Poundland, Leading Labels, Bodycare, River Island, HMV and Boots to name a few.