Brawley Crossing Shopping Center is a new retail development planned for the southwest corner of Herndon and Brawley Avenues in Fresno, California. Anchored by a specialty grocer, the project is designed to serve the established residential neighborhoods and growing consumer base throughout northwest Fresno. The center will offer multiple retail shop opportunities within a thoughtfully planned neighborhood shopping environment that supports a variety of retail, restaurant, service, and daily-needs users. Positioned at a highly traveled intersection, the property benefits from significant visibility and accessibility along two major commercial corridors. Herndon Avenue carries approximately 67,326 vehicles per day, while Brawley Avenue sees approximately 20,870 vehicles per day, providing consistent exposure to area residents and commuters. The surrounding trade area includes established national retailers and restaurants such as Tractor Supply Co., Dutch Bros Coffee, Chipotle, and The Habit, creating a complementary retail environment that supports ongoing customer traffic. Northwest Fresno is characterized by established residential communities and strong household incomes, helping drive demand for neighborhood-serving retail concepts. The project's flexible shop configurations allow tenants to customize space layouts to meet operational requirements while benefiting from the traffic-generating presence of the specialty grocer anchor.