The site benefits from exceptional demographics and sustained population growth in both Celina and McKinney. Just north of the property, the expansion of the Collin County Outer Loop along F.M. 2478 (Custer Road), combined with significant nearby residential development, positions the site as an ideal opportunity for neighborhood retail, service-oriented tenants, and daily-needs concepts seeking to capture growth in this high-demand corridor. This site is located at the southwest corner of Custer Road and Choate Parkway in Celina, adjacent to the Mustang Lakes master-planned community (±3,420 homes) and the Parks at Wilson Creek (±2,000 planned lots). Celina and McKinney are experiencing rapid growth, with Celina recognized as one of the fastest-growing cities in North Texas. McKinney’s population is approximately 224,000–227,000 and continues to expand. Median household incomes are approximately $170,894 in Celina and $120,000 in McKinney, reflecting the area’s strong demographics.