Omar Kasim

When founder Omar Kasim opened his first restaurant, Con Quesos, he knew it would be a difficult journey. Still, he didn’t expect that over the next 6 years, he would endure a hostile takeover by a former investor, a global pandemic, and unprecedented inflation with wages and food, a restaurant’s two largest expenses. Had it not been for these catastrophic events, there may not be a Plomo Quesadillas. Let us explain. Originally a school project, Omar worked on a business plan for a fusion taco restaurant. Set on attending law school upon graduation, Omar did not ever plan on getting into the restaurant industry. As he began to work more and more on the business plan, his affinity for the world of hospitality grew. Finally, in 2015 he decided to forego law school and pursue a career in hospitality. In January of 2016, through the help of his family and a Dallas-based investor, Con Quesos opened its doors. After a year of business, the restaurant outperformed in virtually every benchmark. Unfortunately, in April 2017 Omar’s investor performed a hostile takeover. His time away from Con Quesos was short-lived; in less than a year the restaurant plunged and became insolvent. A year after being ousted, Omar returned to Con Quesos as the sole owner. In the time that he had been away from Con Quesos, Omar had opened a small Juice Bar. Starting a new restaurant itself is enough of a financial strain—doing that while also turning around a failing restaurant is next level.

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