As a partner & founding member of the Beta, a brand-led advisory, design, and analytics firm in the United States, where Mitchell leads in the strategy, development and execution of approximately 6.6 million square feet within the team's managed portfolio and over 50 first-class brands. He has been in the service industry for more than 17 years, a time during which he has continuously proven a willingness to serve others. He is passionate, straight forward, and displays an incredible work ethic daily. While he can see the bigger picture and larger goal, he does not omit attention to detail, something he considers to be an integral part of long-term client relationships.