Lionel Cruz

With over 20 years of real estate experience, I am a highly respected Real Estate Advisor serving clients throughout Florida, New Jersey, and Puerto Rico. I’m known for my strong negotiation skills, in-depth market knowledge, and client-first approach, which have helped me consistently deliver results across residential, commercial, investment, luxury, and relocation transactions. Over the years, I have successfully represented buyers, sellers, investors, landlords, and developers through multiple market cycles. My experience ranges from working with first-time homebuyers and rental properties to handling REO assets, multi-family investments, and strategic real estate acquisitions. I’ve also had the honor of serving as President of the National Association of Hispanic Real Estate Professionals (NAHREP) North New Jersey Chapter, where I advocated for homeownership, education, and professional growth within the Hispanic real estate community. Throughout my career, I’ve been fortunate to receive numerous awards for production, leadership, and customer service, including the NJ REALTORS® Circle of Excellence Sales Award every year from 2017 through 2025. My passion for real estate, combined with my ability to create strategic, tailored plans for each client, has allowed me to become a trusted advisor to both clients and fellow agents. Originally from New York City, I relocated to New Jersey in 2001 and later moved to Florida in 2023, where I now proudly call Manatee County home. My strong personal and professional ties to Florida, New Jersey, and Puerto Rico give me a unique understanding of the lifestyle, culture, and relocation needs of the diverse clients I serve. Outside of real estate, I’m a passionate New York Yankees fan and enjoy spending time between Florida and Puerto Rico with family and friends. Today, I continue to expand my business across Florida, New Jersey, and Puerto Rico, leading with integrity, innovation, and a commitment to elevating the real estate experience for every client I serve.

• Specialties
  Investment Sales Broker, Landlord Rep (Office), Landlord Rep (Residential), Tenant Rep (Office), Tenant Rep (Residential)
• Languages
  English, Spanish
• Markets
  Northern New Jersey
• Property Types
  Office, Retail, Flex, Multifamily
• LinkedIn Profile
  Visit Site
• Websites
• Company Website
  Visit Site
• Organizations
  NAR - National Association of Realtors,