Lanette Crute is known for her innate ability to creatively brand the Destiny experience. As the original Magnification (Worship) Director, Mrs. Crute developed the model for intense "no-limit" expression of love and praise to God through music and dance. Mrs. Crute also served as the initial Life Development Director leading the children, youth and young adult ministries. In 2001 Pastor and Mrs. Crute launched DestinyStyle Ministries, a company that houses On-Purpose Productions, Destiny Metro Publishing and DestinyStyle Records. Destiny Praise, a group comprised of Destiny praise team members, became the flagship artist for DestinyStyle Records with their debut album release "With A Passion." Mrs. Crute currently manages the company as Chief Operating Officer. Mrs. Crute also oversees the Destiny Bookstore, Destiny Day School and Women of Destiny Ministry.