John Plasencia

The youngest of three brothers, John joined The Plasencia Group in 2014. As one of the firm’s Vice Presidents, he works on The Plasencia Group’s Southwest Region investment sales efforts from Dallas. In his role, he guides marketing processes and is responsible for investor solicitation. John has been directly involved in the transaction of well over $1 billion in lodging properties, ranging from high-end select service hotel portfolios to sprawling waterfront resorts. Prior to joining The Plasencia Group, John worked in both the Feasibility and Business Development departments at Interstate Hotels & Resorts, a global hotel management company that has since merged with Aimbridge Hospitality. Interstate, which was the largest hotel operator in the world, proved the ultimate training ground for an aspiring hotel advisor. During his time with Interstate, John facilitated the procurement of numerous hefty management contracts, in addition to the acquisition of other hotel management companies. John graduated from Northwestern University, where he studied marketing and played football. He is a loyal patron of Majoria’s Commerce Diner in New Orleans and Terry Black’s Barbecue in Dallas. He is known around the office for pairing business suits with colorful socks. He lives in Dallas, Texas, with his wife Ariel, a broadcast journalist, and Nori, their golden retriever.

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