Dennis Madden

“AMALIE'S greatest accomplishes is that we’ve taken a small, regional company and built it into a large, dynamic company operating worldwide. Everyday we do something that is an aspect of growing.” Having worked for the Barkett family for over 40 years and having been involved with a great number of the company’s acquisitions, Denny Madden has seen the company grow from a small, unknown company to an immense and expanding corporation. Today, Denny manages all sales domestically and internationally. “I’ve helped build a company. Personally and professionally, it’s been very satisfying,” Denny states. Not only is Denny active in the sales effort, but he is also active in the technology side of the oil business. He is able to bridge the gap between selling and technical aspects—putting on technical presentations and even leading a technical survey in the Panama Canal. Exciting. Professional. Growing. With these three words, Denny describes AMALIE OIL COMPANY with pride. As a family business, owned by four brothers, Denny respects the family culture AMALIE has developed, and feels apart of the family. Denny believes one of AMALIE'S greatest competitive advantages is how it maintains growth in a stagnant market. “Worldwide, because of people changing oil less frequently, the oil market is stagnant, and due to our sales activity and greater product and technical knowledge—we’ve been able to grow market share.” Denny also credits AMALIE'S green initiatives to the company’s success. AMALIE builds high-quality oils that need to be changed less frequently, that ultimately saves oil and saves wear and tear on the engine. “We don’t generate power, but we make engines, transmissions and equipment work better,” he states.

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