She has more than 15 years of professional experience, mainly in the hotel industry, where she has developed commercial strategies for different companies in the travel industry in Mexico. Her focus has always been on growth and innovation, which has allowed her to stand out in a highly competitive market. She is currently responsible for merchandising more than 150 properties operated by Promotora de Hoteles Norte 19 in Mexico, Costa Rica, Colombia, and Chile. Within the company, she has consolidated commercial projects to define a commercial strategy by brand attributes, region, segment, and traveler profile, ensuring a personalized and effective offer for each client. In addition, she has led key initiatives to improve the customer experience and increase brand loyalty, implementing loyalty programs and CRM strategies. She has worked closely with sales and marketing teams to align objectives and maximize the performance of promotional campaigns. She combines her extensive knowledge of the hotel industry with his deep marketing expertise to position Promotora de Hoteles Norte 19 in the national and international markets. Her ability to identify market opportunities and her ability to develop and execute comprehensive strategies have been fundamental to the company's sustained growth.