As a senior-level marketing professional with over 25 years of experience, Cathy Jackson oversees all marketing and customer operations for the company. In addition to directing omnichannel marketing programs and lead management, Jackson is intricately involved in all aspects of the business that affect the customer experience. She manages cross-functional teams and applies new technologies and learnings to align the customer experience with business strategy. Well respected for her strong leadership and project development skills, Jackson leads WASH’s mobile initiative and works closely with other members of an executive team and the board of directors on mid- to long-term strategic business plans. She also has been instrumental in positioning the company through a series of mergers, divestitures, acquisitions, launching new product lines and high-profile branding projects. With a strong background in business and finance, Jackson was employed by several prominent commercial real estate developers prior to joining WASH. Away from work, Jackson enjoys the outdoors, hiking and tennis.