He has an extensive background working with globally recognized brands such as Taj Hotels & Resorts, IHG, and Marriott International, Ashish brings deep market knowledge of India, Indian Ocean, UAE, and other GCC regions. In his role at HMH, Ashish oversees all the Revenue Management and distribution functions throughout the portfolio, working closely with the hotel teams to optimize Rooms Revenue, reservations, and distribution through well-defined processes and effective execution. His focus includes improving online visibility, enhancing website functionality, expanding partnerships, increasing direct bookings, and fostering a revenue management culture within the organization.