
Anita Pitamber is an accomplished hospitality executive with over a decade of leadership experience in hotel operations and strategic management. She currently serves as Vice President at Heritage Hotel Group, a California-based hospitality company that manages a diverse portfolio of properties under renowned brands such as Best Western, La Quinta, Choice Hotels, and Wyndham. Since joining the company in 2012, Anita has played a pivotal role in driving operational excellence, enhancing guest experiences, and implementing innovative marketing and financial strategies. Her leadership has contributed to the successful execution of product launches, social media initiatives, and revenue optimization projects across the group’s properties. Anita is recognized for her expertise in hospitality management, financial planning, and brand development, making her a key figure in the continued growth and success of Heritage Hotel Group.