Maidenhead is a busy market town located approximately 6 miles north west of Windsor, 15 miles north east of Reading and 9 miles west of Slough. Nicholsons Shopping Centre is the prime shopping destination situated in the heart of the town centre between the pedestrian High Street and Broadway. Occupiers within the scheme include the likes of Pandora, Superdrug, Card Factory, Clarks, WHSmith, Iceland and Ryman.