Positioned in the heart of Greenville’s dynamic growth corridor, this ±1.49-acre parcel on Groce Street presents a compelling opportunity for multifamily residential development. Zoned 122 MF, the site is ideally suited for developers seeking to capitalize on the city’s expanding demand for urban housing. Located just minutes from Unity Park and Downtown Greenville, the property offers walkable access to green space, dining, entertainment, and employment centers. The parcel features gently sloping topography and is surrounded by a mix of residential, retail, office, and industrial uses, supporting a vibrant live-work-play environment. Sewer access is available, streamlining development timelines and reducing infrastructure costs. With proximity to major thoroughfares and public amenities, the site offers both convenience and connectivity for future residents. Demographic data within a one-mile radius reveals a population of over 11,000, with an average household income of $82,016 and a household count exceeding 5,000. These figures underscore the area’s appeal for workforce and market-rate housing. The average home value of $452,197 further supports the viability of multifamily development in this location. Whether for market-rate apartments, townhomes, or a boutique residential concept, this site offers the scale, zoning, and location to support a successful residential venture in one of South Carolina’s most desirable urban markets.