The new commercial development is prominently situated fronting the main road through Shipdham (A1075) which connects with Dereham 6 miles to the north east and Watton 5 miles to the south west. The A11 is 11 miles to the south and can be accessed from the Attleborough junction. The A47 is 4 miles to the north and provides convenient access to Norwich, Swaffham and King’s Lynn.