Center Point Road is a 52-acre tract in the San Marcos extraterritorial jurisdiction (ETJ) with utilities available. The site is zoned OCL (Outside City Limits) and works for multifamily, single-family, industrial, or mixed-use development, supported by its highway access and adjacency to retail. The property sits 0.5 miles from Interstate 35, where traffic counts run 125,238 vehicles per day. It borders the San Marcos Premium Outlets, anchored by Gucci, Calvin Klein, Dolce & Gabbana, Tommy Hilfiger, Burberry, Nike, Puma, and Coach. Downtown San Marcos and Texas State University are about 6 miles out. The 330-unit Centro 35 Apartments sit nearby. The tract can be subdivided into 20-acre-plus parcels, and the seller will consider financing. Average household income (10mi radius) is $89,181 and annual consumer spending tops $1.6 billion. Households have grown 25% since 2020 to 55,451, with another 14% growth projected by 2030. Within 5 miles, housing splits 46% owner-occupied and 54% renter-occupied. The average household statistics, combined with the adjacency of San Marcos Premium Outlets, offer the property to an affluent clientele.