Boucher Shopping Park is Belfast’s premier open use shopping park occupying a pivotal location overlooking the M1 motorway and Westlink approximately 1.5 miles from Belfast city centre. Belfast has a population of 739,000 within its primary catchment area. According to CACI, the schemes 15 minute catchment demographic is spread mainly between the majority of the Acorn Social Group Profiles including Comfortable Communities (23.6%) and Affluent Achievers (22.1%).