The Phoenix Centre is situated on the established Beaumont Road Industrial Estate which includes the Banbury Cross Retail Park and Tesco superstore, all close to Banbury Town Centre and just 1.5 miles from Junction 11 of the M40 London to Birmingham motorway. Banbury is situated at Junction 11 of the London to Birmingham M40 Motorway and is a rapidly expanding town, with a population approaching 55,000 (2021 census) and an estimated catchment population of approximately 256,000.