The Shoppes at Southside is located in the Jacksonville MSA, which is home to nearly 1.6 million residents. Within a 5 mile radius, there are 145,000 residents with an average household income of nearly $87,000, and the average household incomes within a 1-3 mile radius are even higher. The Avenues / Southside area is the southernmost retail node in Jacksonville and is the primary shopping destination for residents of St. John’s County, which has a population of nearly 253,000. The Southside submarket is located at the confluence of three of the most heavily traveled roadways in Jacksonville; Interstate-95, Interstate-295 and Phillips Highway (US 1). Combined these three primary roadways have combined traffic counts of nearly 275,000 cars per day, which creates a super-regional trade area with unparalled access from an extended trade area to the east, west and south