Hoel Reserve is a rare 23-cabin boutique resort and event venue located in the heart of Oak Creek Canyon, one of Northern Arizona’s most iconic and naturally protected destinations. Positioned along scenic State Route 89A approximately nine miles north of Sedona, the property offers a compelling combination of historic character, upgraded accommodations, event infrastructure and future expansion potential.
Originally established as Don Hoel’s Cabins, the resort features 23 individual guest cabins ranging from intimate studios to larger two-bedroom, house-style accommodations. The cabins are nestled among mature ponderosa pines and dramatic canyon walls, creating a secluded destination experience while remaining accessible from one of the region’s most traveled scenic corridors.
The property has been extensively improved and repositioned as a boutique hospitality destination serving leisure travelers, wedding groups, retreats, private events and full-property buyouts. Recent cabin upgrades include refreshed interiors and furnishings, climate control, televisions, smart-lock access, updated flooring, designer lighting, upgraded linens, improved kitchens and appliances in select units, and private outdoor pergolas with fireside seating.
Hoel Reserve also offers a strong event and group-business platform. The property includes dedicated indoor and outdoor gathering areas, wedding and ceremony spaces, reception areas, meeting facilities, event parking and supporting infrastructure for private functions. The resort can accommodate weddings, retreats, reunions, corporate gatherings and exclusive buyouts, providing multiple revenue opportunities beyond traditional nightly lodging.
Substantial capital improvements have also been made to the property’s infrastructure and guest experience. Improvements include a newer well and pump, underground electrical upgrades, an on-site wastewater treatment facility, enhanced roads and pathways, expanded gravel and parking areas, solar path and landscape lighting, satellite internet, surveillance systems, maintenance equipment and an EV charger.
A significant value-add opportunity exists through county approval for nine additional guest units. The additional key count provides a future purchaser with the potential to expand lodging inventory and increase revenue, subject to verification of the current approval status, permitting requirements and applicable governmental approvals.
The resort is being offered separately from the adjoining café, market, commercial kitchen, tour operation and creekside Basecamp component through a proposed land division. The hotel and venue offering will retain the 23 guest cabins, event facilities and associated resort improvements included within the final approved parcel configuration.
Hoel Reserve presents a rare opportunity for a boutique hotel operator, resort group, wedding and event company, retreat operator or private investor to acquire a distinctive hospitality asset in a location where comparable properties are difficult to recreate.
PROPERTY HIGHLIGHTS
• 23 individually designed guest cabins
• Mix of studio, one-bedroom and two-bedroom accommodations
• Boutique resort approximately nine miles north of Sedona
• Historic Oak Creek Canyon hospitality property
• Extensive recent cabin and infrastructure improvements
• Wedding, retreat and private-event venue
• Indoor and outdoor ceremony and gathering spaces
• Full-property buyout potential
• Dedicated event and guest parking
• Strong group and experiential lodging opportunity
• County approval for nine additional guest units, subject to verification
• Independent operation with no franchise requirement
• Direct access and visibility along State Route 89A
• Mature ponderosa forest and dramatic canyon setting
• Seller financing may be considered for qualified buyers
Showings are available by appointment. Proof of funds may be required prior to showings and to release of full financial information.
Final acreage, parcel boundaries, access, easements, utilities, parking and included improvements are subject to completion and approval of the proposed land division, survey and final legal documentation. Buyer shall independently verify zoning, permitted uses, building areas, licenses, approvals, utilities, access, floodplain conditions, financial performance and all matters material to buyer’s intended use.