East Lake Plaza boasts attractive new construction completed in 2017, and is filled with a healthy blend of internet-resistant tenants. Winona is home to several universities, enrolling a collective 15,000 students. The immediate trade area includes the award-winning Winona Health Hospital & Clinic; East Lake Plaza also enjoys a location as an outlot to the city's most prominent retail development, with retailers such as Target, Walmart, Menard's, and more. The City of Winona recently enjoyed Super Bowl airtime during a commercial featuring Square Space and actress Winona Ryder.