Own a unique peak of tourism history in the most beautiful town in Colorado - Ouray, CO. This is a rare opportunity to acquire the world's oldest jeep tour company! This business is both fun and profitable with 141 feet of Main Street frontage positioned for rapid growth! The business has been a local icon for decades, offering unforgettable back country and off-road experiences that showcase Colorado's natural beauty! The Jeep was established in 1941, we began tour operations in 1946 with red trade dress taken by competitors to yellow trade dress at present. This company holds the first PUC permits issued by the state of Colorado again coveted by competitors that argue they are the oldest with #3 50 years later. With new operators entering the market and a renewed entrance in heritage travel, this brand stands out with irreplaceable recognition and nostalgic value. Disneyland used our tours as a template, featured twice in National Geographic and a song called Blackbear Road by C.W. McCall (of Convoy Same.) - Seven well maintained, jeeps includes in sale - World's oldest Jeep tour company - exceptional brand equity - Turn-key operation with all equipment training permits and systems - Proven operations model, suitable for hands-on or absentee ownership - High potential for digital rebranding and merchandise launching - Amazing growth potential for internet marketing savvy operators who can revitalize a legacy brand - Location: Based in one of Colorado's premiere outdoor destinations - our company helped Ouray win state-wide competition. Easily accessible to national park visitors, detours and seasonal travelers. Growth Potential: Optimize digital bookings and SCO. - Leverage heritage for PR campaigns and local partnerships - Franchise or license the brand story Ready to own a legend? This is more than a business - it's a brand with a soul. Inquiries from serious buyers owner. NDAs and proof of funds required for full financial package. Call us today as owner offering due to impending retirement