The Site is situated under 5 minutes west of the University of Utah (the U), the state’s flagship higher education institution with nearly 35,000 students enrolled as of 2023. The U has declared its goal to reach an enrollment of 40,000 over the next decade, while requiring an additional 10,000 housing units to meet this demand. Cushman & Wakefield estimates that there are only 1,000 beds of inventory for purpose-built student housing in the University’s vicinity, signaling the absolute need for the market to supply this product type. 910 East 400 South presents the compelling opportunity for developers to capture future rental growth from this supply-constrained market. On the multifamily side, the Site benefits from its location on 400 South, a major transit corridor. It can cater to a demographic that wishes to live just outside of Salt Lake City’s CBD while not giving up access and convenience.