90 Professional Blvd - Hospitality FOR SALE


Daytona Beach, FL 32114- Greater Daytona
$14,000,000 USD
423-557-4310
90 Professional Blvd, Daytona Beach, FL for Sale
$14,000,000 USD
Hospitality - FOR SALE
1/22
null | 12.86% Cap Rate

90 Professional Blvd
Daytona Beach, FL 32114
Greater Daytona


HIGHLIGHTS

  • Heavy year round traffic
  • Newly remodeled Marriott flagged hotel in the heart of Daytona Beach
  • Additional developable parcel to be included

OVERVIEW

A Fully Renovated Marriott Hotel in the Heart of the Action Welcome to one of the most compelling hospitality investment opportunities in Florida. Positioned steps from the world famous Daytona International Speedway and only minutes from pristine Atlantic beaches, this newly renovated hotel delivers the unbeatable combination of brand power, prime location, and long term income stability. Reopening in February as a Marriott City Express with a full renovation, a 20 year Marriott license, and all FF&E included, this 76 key asset is perfectly aligned for strong performance from day one. Every major component of the repositioning is already underway, giving the next investor a true turnkey entry into one of the highest demand tourism markets in the Southeast. This is the type of hospitality asset that rarely hits the open market. Nearly 5 acres of irreplaceable land, direct access to I 95, extreme visibility, and nonstop annual events create a pipeline of year round revenue. Daytona is anchored by nationally televised motorsport events, collegiate tourism, conferences, spring break traffic, and consistent leisure demand. Two Ways to Invest You decide how you want to take advantage of this market: 1. Full Ownership, $15,000,000: Take complete control of a fully renovated, Marriott flagged, high barrier to entry asset on a massive land parcel. 2. Fifty Percent Equity for $8,000,000: Join as a capital partner and own half of the newly renovated Marriott, with the potential to participate in a second Marriott development site already being explored. Shared upside, reduced risk, and a seat at the table of a growing hospitality platform. Investment Highlights • Fully renovated Marriott City Express reopening February • 20 year Marriott license in place • 76 keys across nearly 5 acres • Ultra prime location beside Daytona International Speedway • Minutes to Daytona International Airport • Visibility from I 95 and International Speedway Blvd • Resort style pool, fitness center, guest laundry, business center • All FF&E included with the sale • Year round event driven demand • High appreciation potential in a growing Florida corridor • Optional participation in a second Marriott development opportunity This is more than a hotel acquisition; it is a strategic opportunity to own a newly renovated Marriott asset in a market that continues to accelerate in national relevance and investor demand. Whether you want full control or prefer to scale with a partner, this is your moment to secure a one of a kind hospitality investment in the heart of Daytona Beach. Investment Highlights 1. Renovated Marriott Hotels in Florida Commonly Trade at 180K to 250K Per Key Especially after a full renovation, fresh FF&E, and a 20-year brand license, these assets command a higher price per key because the buyer inherits: Stabilized flag security Reduced capex for years Increased ADR potential Institutional underwriting comfort 2. The Land Value Alone Lifts the Per-Key Story You’re sitting on 4.01 acres, which is rare by Daytona standards for a branded hotel. If someone tried to develop this today: Land: Several million Construction: $180K to $225K per key Soft costs, brand package, FF&E: another $30K to $40K per key A new Marriott would cost $250K to $300K per key to build today. 3. Daytona’s Tourism Engine Supports the Number This market benefits from: Daytona 500 Bike Week Speedweeks NASCAR Spring Break Collegiate events Airport adjacency I-95 visibility Hotels in event-driven markets support higher ADR and higher RevPAR compression during peak seasons, which helps justify a stronger per-key multiple. 4. The Renovation Premium Is Real Because the property is 100 percent renovated, $197K per key reflects: Turnkey operations No immediate capital risk Fresh guest experience Better OTA ranking Higher corporate and group appeal This lowers buyer friction and increases price elasticity. 5. It Aligns With the Pro-Forma Returns At a 10 percent pro-forma cap rate, $197K per key feels exactly right: High yield Strong brand Strong land Strong location This combination is rare. Conclusion: 197K/Key Is Not Just “Good” — It’s Strategically Perfect It is: Market-aligned Brand-justified Renovation-backed Land-supported Yield-friendly Easy for sophisticated investors to underwrite ?? Serious inquiries only. NDA and proof of funds required for full financial package.

FOR SALE DETAILS

PRICE

$14,000,000 USD

PRICE/SF

$267 USD /SF

# OF ROOMS

76

PRICE/ROOM

$184,211 {currency}

CAP RATE

12.86%

SALE TYPE

Investment

BUILDING DETAILS

PROPERTY NAME

NEWLY Rebranded Marriott Hotel

PROPERTY TYPE

Hospitality

TOTAL BUILDING SIZE

-

STORIES

3

ROOM ENTRANCE

Interior

BUILDING CLASS

B

YEAR BUILT

2004

PARKING SPACES

82

LAND DETAILS

LAND ACRES

3 AC

LAND SF

130,680 SF

ZONING

T-4

APN/PARCEL ID

5227-09-00-0020

ASK ABOUT THIS PROPERTY

Jamie BederakThe AgencyMore Info
423-557-4310

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Jamie BederakThe AgencyMore Info
423-557-4310

By clicking the button, you agree to Showcase's Terms of Use and Privacy Notice.