Preliminary plans call for either 100 luxury apartments or 80 bespoke condominiums in an eleven-story building over three levels of subterranean parking. It is projected that 12% of the units will be affordable and eight of those units will be subject to rent control. The total rentable square footage will total nearly 98,000 square feet whether the project consists of apartments or condominiums. Neighboring West Hollywood offers a variety of shopping options, upscale restaurants, and a vibrant nightlife. With direct proximity to Beverly Hills and many affluent neighborhoods such as the Hollywood Hills and Melrose, it has become a popular destination for celebrities, influencers, and fashion-forward individuals. Many high-end retailers and brands are attracted to this area due to the affluent customers that it attracts and have set up flagship locations in West Hollywood. From renowned movie theaters and comedy clubs to Hollywood’s most exclusive nightclubs and timeless hotspots, as well as plenty of everyday conveniences such as banks, fitness studios, grocery stores, home goods stores, and several major coffee chains are right at hand, too. Within walking distance are popular shopping, dining, and entertainment sites such as Nobu Los Angeles, Trader Joe’s, The Pacific Design Center, La Boheme, and much more.