The thriving Roosevelt Row Artists’ District (“RoRo”) is a walkable, creative district in the urban core of downtown Phoenix. Nationally recognized for its arts and cultural events, award-winning restaurants, galleries, boutiques and live music. RoRo is a lead creative placemaker, fostering an urban renewal with rehabilitated bungalows and new infill projects. RoRo has been crucial in the usage of this area from the earliest days of the establishment of Phoenix. In the early 1940’s, when there were approximately 30,000 people living in Phoenix, numerous businesses were established along the Roosevelt Street. Now the corridor is re-emerging as one of the most dynamic areas in downtown Phoenix and a valued cultural resource in the metropolitan region and the state. Over 50,000 vehicles per day drive in the district and tens of thousands of pedestrians frequent RoRo’s unique retail, office, and F&B experiences. Consumers spend over $1.2MM annually within the 3 miles around RoRo and the Hardware Store/Bungalows each year. RoRo is nationally known for its arts and cultural events, fostering an urban renewal with rehabilitated bungalows and new infill projects. The A.R.T.S. Market (First Fridays) takes place once a month, year-round, no matter what the weather brings and is open to the public. From unique gifts, a delicious meal, a new outfit, you’ll find it in the RoRo. Best of all, you will discover a creative pulse in this district unlike anywhere else, where arts thrive on restaurant walls, painted murals and gallery exhibits. Additionally, the expansion of both Arizona State University and the University of Arizona campuses in the Downtown area has brought both students and their families who now call the RoRo district home. Over 437,466 people live within a 5-mile trade area and those residents boast average income over $65,000.