Preston & Hickory is a retail center located at 7932 Preston Rd, just south of the Preston Rd & Hickory St intersection in Frisco, Texas. Co-tenants include Milburn Eye Center, Fort Worth Barber Shop, and Body Bar Pilates. The center sits just southeast of the Walmart-anchored shopping center and just north of the Kroger- and Kohl's-anchored centers, with easy access to Dallas North Tollway, SH-121/Sam Rayburn Tollway, and US-380. Preston Rd carries 62,965 VPD. The trade area features strong demographics with a 3-mile population of 106,959, projected to grow to 119,527 by 2031, and an average household income of $179,453.