Angie’s is a restaurant chain that aims to make luxury foods affordable to everyone by disrupting the traditional restaurant business model. They have achieved this through a vertically integrated and horizontally integrated business model, which allows them to control their supply chain and cut out middlemen. By doing so, they can offer high-end ingredients like Maine lobster and USDA Prime steak at affordable prices. Vertical integration: Angie’s has gained end-to-end control of their supply chain, from purchasing lobster directly from their own wharf in Maine to processing and shipping to their restaurants. Efficient business model: By cutting out middlemen, Angie’s has reduced costs and increased efficiency, allowing them to offer luxury foods at affordable prices. Streamlined operations: Angie’s has designed their restaurants to be efficient, with features like self-ordering kiosks, self-service drink stations, and minimal staff required. High employee compensation: By needing fewer staff, Angie’s can pay their employees higher wages than the industry average.