Paramus, New Jersey, located in Bergen County just a few miles from New York City, is one of the highest-grossing retail markets in the United States. Its strategic location near major highways such as the Garden State Parkway and Route 17 ensures accessibility for millions of residents and visitors from both New Jersey and New York. These thoroughfares generate high daily traffic, making Paramus a prime destination for shopping.
Despite Bergen County’s blue laws, which require most retailers to close on Sundays, Paramus consistently ranks among the top retail markets in the country. Retailers adapt by concentrating business on Fridays and Saturdays, resulting in some of the highest retail sales per square foot nationally.
The city’s retail landscape is anchored by four major shopping centers: Westfield Garden State Plaza, Bergen Town Center, Paramus Park Mall, and The Shops at Riverside. Together, they offer a diverse mix of retail—from luxury boutiques to value-oriented outlets—catering to a broad range of consumers.
Paramus benefits from its proximity to affluent suburban communities with high median household incomes. This strong demographic base drives elevated spending across categories such as fashion, electronics, home furnishings, and luxury goods. Bergen County consistently ranks among the highest in disposable income in the state.
Retailers in Paramus remain competitive by embracing innovation, integrating dining, entertainment, and curated experiences to attract and retain shoppers. As a result, the market achieves exceptionally high sales per square foot, particularly at premier destinations like Westfield Garden State Plaza.