Heartland Dental operates as a dental practice management organization with headquarters in Effingham, Illinois. It provides support through continuing education; and management services, such as staffing, human relations, purchasing, administration, financial, marketing and information technology support. Owens Cross Roads is a family-oriented community located at the foothills of the Appalachian Mountains, known for its quiet residential neighborhoods, scenic landscapes, and proximity to outdoor recreation. It is part of the Huntsville MSA, one of the fastest-growing and most economically dynamic regions in the southeastern United States.