The property is located on the southeast corner of Fraser St. and E. Broadway within the vibrant and developing Mount Pleasant neighbourhood. The newly constructed mixed-use retail/ residential building offers high visibility and is on a high-traffic vehicular and pedestrian route. The project is located just east of the busy Kingsway and Main Street commercial node and west of the Commercial/Broadway Skytrain station. Nearby parks, office and residential projects, as well as public transport, all contribute to a strong and vibrant daytime population. Notable landmarks nearby include the VCC Broadway campus housing 11,000 students.