640 Fifth Avenue is adjacent to Rockefeller Center and St. Patrick's Cathedral, and includes iconic retailers like Victoria's Secret and Dyson. Vornado successfully redeveloped three floors into a single-use, vertical retailing destination with prominent avenue signage/branding exposure. Vornado set a precedent for this type of creative occupancy, now seen in New York City's best retail corridors. In 2016, Victoria's Secret launched a multi-floor flagship store at 640 Fifth Avenue.