The property sits in the Cool Springs submarket of Franklin, within the greater Nashville-Davidson-Murfreesboro-Franklin metro area. The surrounding population is growing: about 8,200 people within one mile, ~54,800 within three miles, and over 100,000 within five miles. Median household incomes range from about $65,500 (1-mile radius) to over $100,000 in the 5-mile area. Home values are relatively strong, with median home prices in the mid-hundreds of thousands.