North Platte, Nebraska serves as a key lodging crossroads in the central Nebraska region, strategically positioned along Interstate 80, one of the busiest east-west freight and travel corridors in the country. The market benefits from a steady mix of interstate travelers, rail activity driven by Union Pacific’s Bailey Yard the world’s largest classification rail yard and strong seasonal tourism tied to outdoor recreation, sports tournaments, and events. Market Composition & Supply The North Platte hospitality market is dominated by economy and midscale brands, reflecting the city’s drive-through travel patterns and workforce-oriented demand. The market consists of 1,049 existing hotel rooms, with zero rooms currently under construction, indicating no new competitive supply on the horizon. This stabilized supply environment positions existing assets, particularly value-oriented properties, to maintain or grow their share of market demand. Performance Metrics Over the trailing twelve months, the North Platte market has produced performance levels consistent with similar rural interstate-driven markets: Occupancy: 45.2% Average Daily Rate (ADR): $84 Revenue Model: Primarily transient and crew-based, with modest seasonal upticks from summer tourism. While occupancy remains moderate, ADR is supported by limited supply pressure and consistent traveler throughput. The combination of accessible rate positioning and workforce travelers helps stabilize revenue even through seasonal fluctuations. Market Pricing & Investment Climate North Platte’s lodging sector remains attractive to value-add investors, supported by: Market Sales Price per Key: $32,700 Market-Wide Cap Rate: 13.4%, indicative of strong cash-on-cash performance for stabilized and semi-stabilized assets. These metrics highlight North Platte as a high-yield hospitality market, particularly appealing to operators who can capture transient demand, push ADR through modest renovations or service improvements, and tap into seasonal tourism traffic. Positioning for Americas Best Value Inn Within this environment, the Americas Best Value Inn is well-suited to compete across several demand segments the value-seeking interstate traveler, transportation and rail workers, and seasonal leisure guests. With no new supply entering the market and strong investor-friendly pricing fundamentals, North Platte presents an opportunity for an operator to enhance performance through hands-on management, targeted renovations, and improved digital presence.