The AC Hotel, with a built-in brand curation opportunity, is located at the SWC of Colorado Blvd and Madison Street across from Urth Caffé on the world-famous Rose Parade Route. Playhouse Village is the heart of Pasadena’s arts and culture district featuring the Pasadena Playhouse (the state theatre of California), Boston Court, The Children’s Museum and iconic comedy club, The Ice House. Pasadena’s premier residential and commercial center, for Culture and Commerce, with over 1,100 new residential units and one of the highest household income concentrations in LA County. Only 12 miles from Downtown LA, the City of Pasadena’s rich history, cultural museums, fine dining, shopping and entertainment draw an average of 25,000-35,000 visitors on weekends!