The subject property is located in the heart of downtown Newark, directly across from Prudential and just steps from Rutgers University–Newark and NJIT, placing it at the center of a dense academic and cultural hub. Surrounded by walkable retail, offices, universities, hospitals, and ongoing development, the area has strong demand for residential, retail, and service-oriented uses. The neighborhood features excellent transit access via NJ Transit, PATH, Newark Penn Station, and nearby Newark Airport. It’s also close to major cultural and entertainment venues like the Prudential Center, NJPAC, and the Newark Museum of Art, with a growing dining and nightlife scene, making it a highly attractive location for investment.