The Highly urbanized Fairfax Avenue has historically been a center of urban fashion in Los Angeles with cutting-edge streetwear designers, as well as hip bars and restaurants. The mix of old and new has led many to name Fairfax “the coolest street in Los Angeles”. Visitors are drawn to the Fairfax District’s abundance of trendy retail and lively restaurants along Fairfax Avenue. The area is home to The Grove, an outdoor mall featuring upscale shopping and dining, as well as the Original Farmers Market, which retains its 1930s atmosphere with open-air stalls and casual eateries.