The building is located on Howe Street, between West Pender and Dunsmuir Streets in the heart of the Downtown Central Business District. This area is known as a major shopping hub, distinct with fashionable boutiques and local designers as well as several businesses and retailers servicing thousands of employees, tourists and shoppers every day. The property is also located in close proximity to many transit routes, Waterfront and Granville SkyTrain stations, and walking distance to many public amenities, shops, hotels, popular eateries and drinking establishments.