Southpoint Plaza is a well-positioned retail center located at 5111 Troup Highway in Tyler, Texas. Situated along one of the city’s primary commercial corridors, the property benefits from visibility and strong traffic counts on Troup Highway (Highway 110), a major thoroughfare connecting South Tyler to the Loop and surrounding communities. The plaza is surrounded by established residential communities, medical facilities, schools, and a mix of national and regional retailers, making it a convenient shopping destination for both daily needs and specialty services. Its location provides easy access and strong exposure, drawing consistent customer traffic from the growing South Tyler area.