The building is approximately one mile south of Leicester City Centre. The building lies in close proximity to the Midland Mainline Railway Station on London Road and Waterloo Way that forms part of the inner ring road network. Of significance is the location close to University of Leicester main campus on University Road. The building is located at the edge of the primary office core of Leicester and within the New Walk Conservation area. City Centre retail facilities are only a short walk away via Granby Street.