The Shopping center is anchored by Bed Bath & Beyond and Petsmart and includes other Starbucks, Bruegger’s Bagels, Orange Leaf Frozen Yogurt, H&R Block, Orangetheory Fitness, and Siebke-Hoyt Jewelers. Signage along First Avenue with one of the highest traffic intersection in Cedar Rapids, with 23,100 cars per day along First Avenue and 19,100 cars per day along Collins Road.