Scarcity: 8.6± acres in East Cobb with lake frontage is rare; limited new SFR supply in mature submarket supports absorption Price integrity: Affluent demographics support larger floor plans and higher spec levels; lake-view premiums bolster blended ASPs Speed to vertical: All utilities available; reduces offsite risk and timeline Marketing hooks: “Lake-front living in East Cobb” “Minutes to East Cobb Baseball, Target, Home Depot, Starbucks” “Top-rated Cobb County schools and parks” Traffic/visibility: Dual road frontage provides brand presence and easy buyer wayfinding for model home traffic