Rimrock Plaza is currently under renovation. New facade, new landscaping, new lighting, and monument signage opportunities. Current available spaces range from small boutique shops to larger retail units. Major Tenancy Update: The Palm Springs Public Library has leased ±6,000 SF at Rimrock Plaza, bringing a strong civic anchor to the center and enhancing daily customer traffic. Prime Location: Situated on the south side of E. Palm Canyon Drive at the intersection of Gene Autry Trail/Matthew Drive, offering easy access to the entire Coachella Valley and unbeatable visibility to ±38,964 cars per day. Strong Co-Tenant Mix: Anchored by major tenants such as Vons, Vons Fuel Station, and Eisenhower Health Center, creating a steady flow of foot traffic and cross-shopping opportunities. Continued Residential Growth: In addition to the existing substantial housing base surrounding the center, 81 new homes are currently under construction by Lennar Homes on adjacent land, with prices starting at $980,000—further expanding the already strong customer pool. Population Growth: Over 185,000 full time residents within a 15 minute drive and over a million residents seasonally. Affluent Area: Average household income in the immediate area exceeds $112,357 increasing by double during season. Consumer Spending: High levels of consumer spending across all categories, including food and alcohol, entertainment, apparel, and healthcare.