Traffic drivers that boost daily activity and long-term footfall include: The Greeneway Trail, a major pedestrian and cyclist corridor attracting fitness enthusiasts and tourists year-round. Proximity to SRP Park, home to the Augusta GreenJackets (Atlanta Braves’ minor league affiliate), which draws large crowds on game days and for concerts and events. Easy access to downtown Augusta’s medical, university, and business districts, just 5–7 minutes across the river. Regular cross-river commuting traffic between North Augusta and Augusta via Georgia Avenue (US-25).The nearby Riverside Village development — which includes hotels, offices, residences, and retail — generates consistent activity, particularly during peak events and seasonal tourism. Hammond Ferry is a new urbanist community, blending residential, commercial, and recreational spaces in a walkable, design-focused layout. The homes and businesses in the area cater to middle- to upper-income residents, with real estate in the area reflecting strong demand for high-quality, amenity-rich living environments. The nearby North Augusta Municipal Center and public investment in riverfront development continue to spur growth and maintain property values. Additionally, public and private sector partnerships have helped develop infrastructure that supports tourism, recreation, and live-work-play lifestyles.