High-visibility commercial development opportunity on Frisco's primary north-south commercial artery, Preston Road, with exposure to over 59,000+ vehicles per day. This ±5.49-acre site features flexible C-1 zoning, approved for a wide array of high-value uses including medical office, retail, hospitality, and specialty entertainment. Located just south of the $10B Fields development and the new PGA of America Headquarters, which are driving a massive influx of daytime employees and luxury residents. The property taps into Frisco's rapidly expanding, high-income population, which has seen nearly 35% growth in the northern sector alone over the last few years. Zoned C-1 - Commercial-1 District, subject to PRO (Preston Road Overlay Design District). Permitted by right: Retail stores, restaurants (including drive-thru), financial institutions, medical and dental offices, personal services, fitness centers, auto service (oil change, tire, repair), car washes, hotels, daycare facilities. Investment highlights High-visibility location on Frisco's primary north-south commercial artery with exposure to over 59,000+ VPD. Approved for a wide array of high-value uses including medical office, retail, hospitality, and specialty entertainment. Located just south of the $10B Fields development and the new PGA of America Headquarters, which are driving a massive influx of daytime employees and luxury residents. Taps into Frisco's rapidly expanding, high-income population, which has seen nearly 35% growth in the northern sector alone over the last few years.