Brokers are now protected at the mall! Let's get creative and bring fresh ideas, such as entertainment venues, sports concepts, restaurants, bars, mixed uses, etc. Put a new branded storefront on the outside w/ access to the inside. We're open to anything that will draw shoppers. As the only enclosed regional shopping center within a 90-mile radius, Southern Hills Mall serves the growing 250,000+ trade market area covering northwest Iowa, northeast Nebraska, and southeast South Dakota. The 168,000 population Sioux City IA-NE-SD MSA serves Woodbury, Plymouth, and Monona Counties in Iowa; Thurston and Dakota Counties in Nebraska; and Union County in South Dakota. Sioux City is the 4th largest city in the state of Iowa, and the metro consistently ranks as one of the top small markets for economic development in the nation. Major employers in the area with over 1,000 employees each include Seaboard Triumph Foods, MercyOne Medical Center, Tyson Fresh Meats, Wells Enterprises (Blue Bunny Ice Cream) and Unity Point Health.