Royal Wootton Bassett is a popular and attractive market town situated approximately 2 miles to the southwest of Junction 16 of the M4 and some 6 miles southwest of Swindon. The historic High Street offers a wide variety of local and household name retailers as well as public houses, restaurants and takeaway eateries. The A3102 provides easy access to Junction 16 of the M4 with direct access to Bristol to the west and Reading/London to the east as well as straight on to Swindon.